What is Digital Transformation?
Digital Transformation is the process of using digital technologies to create new, or modify existing, business processes, cultures and customer experiences to meet changing market and business requirements. This reimagining of business in the digital era is digital transformation.”
Marc Benioff, Chair and CEO of Salesforce
The Four Purposes of Digital Transformation
Every digital transformation needs to have a defined and clear purpose. It is the scope of these purposes that makes digital transformation relevant for the company. Are they:
1 Operational efficiency
Cost reduction through increased operational speed and efficiency
Digital transformation should be seen as the process by which companies reorganize processes and strategies, obtaining benefits through the integration and implementation of digital technologies that promote operational efficiency.
2 Customer Engagement
Improved customer satisfaction and interactivity
Providing customers with a seamless experience has become a requirement for any successful customer engagement strategy. Communicating with customers using their preferred channel allows sales and support teams the flexibility to serve the customer wherever and whenever they want.
3 Collaborative Culture
Improvements in employee satisfaction and productivity
Digital transformation changes the mindset of how organizations create value for their end customers, and none of this would be possible without skilled and agile employees. Tools that increase productivity and promote collaboration are essential in this new environment.
4 Value creation
Creating new sources of revenue and profit
From supply chains to production to the customer experience, digitization is transforming the way the industry works and creating opportunities for value creation and business perpetuation.
1 Digital Workshop
Validate the market appeal of an innovative software product aimed at tax departments of large companies.
Apply the Lean Launchpad methodology performing the customer discovery and customer validation phases, interviewing leading executives in their market segments and sending questionnaires to many others.
The product had appeal to the market and, through interviews, two major companies decided to become “early adopters”. Changes to the original product also pointed to another business derived from this one targeted for midsize customers.
2 Digital Excellence
Structure the company's IT area so that it fits the demands of its customers.
Evaluate the current architecture. Design the future architecture. Point out the gaps for transition between them. Create a transition plan by creating a plausible and achievable project portfolio.
Client approved the work and it was sent to the board for approval of the next phase.
3 B2B SaaS
Process automation in the areas of human resources and purchasing.
Use the Totvs Fluig platform to create forms and web pages that allow users to have greater flexibility in the process and avoid data entry errors.
The platform had full adherence to the needs of the client who adopted the Totvs Fluig platform for other departments and hired us for new projects with a similar scope.
4 Digital Management
Monitor and support legacy environment and cloud environment and deliver service to users in various locations.
Assemble a hybrid team of local and remote professionals to monitor servers, storage, routers and firewalls and create a service desk to support users at the central office and to their other warehouses locations.
The contract is already in its eighth year of execution and we are currently evaluating an enhancement on the services portfolio.
We believe that it is possible to combine high professionalism with a relaxed environment, where the pleasure of work and the desire to serve others is constant. In our DNA is the training of professionals, many of whom are currently in large companies in the new economy. To consolidate the quality of our services, in 2020 we created the SienaU training program. It is a digital platform that offers career paths containing “hard” and “soft skills” for the various profiles required by our services.
Each student is also systematically monitored by our most experienced professionals who will ultimately assess and allocate them to projects.
After 25 years, we can say that our values are consolidated. They define us as an organization, and they also set us limits so that we can build long and healthy relationships with our customers.
Promote a team culture that helps people experience their work not as final or transactional, but as meaningful and relational. Develop each person for and beyond their contribution to our mission, not just treat them as resources to further the organization's interests.
Grow through partnerships of mutuality and integrity, avoiding an egocentric view that only considers our own organizational priorities. Treat our investors, suppliers, distributors and all partners as we would like to be treated, considering the needs, pressures and health of their businesses and the communities they represent.
Surrender our ambition to God and seek first the good of others, not our own. Not giving in to our individual desires to accumulate wealth, power and prestige, cultivating gratitude, joy and humility in the way we lead and serve.
Working at Siena Company guarantees constant learning. We work with major companies in the market and our SienaU training program offers the opportunity for accelerated professional growth. Our environment of extreme collaboration and our professional environment does not take away the privilege of relaxation and spontaneity. Come grow with us. Siena Company, the best step you can take in your career.
B2B SaaS partners
of customers with recurring purchases
Siena Company | São Carlos
Rua Passeio dos Ipês, 320/708
Parque Faber, São Carlos - SP
Siena Company | Campinas
+55 19 3249-0555
Rua Paulo César Fidélis, 39/703
Vila Bella, Campinas - SP